Jolley FrankieOne of the popular questions on many forums is how to promote a song on the radio and is it even worth it? Most users are sure that it is nothing more than money down the drain. It is worth discussing this problem in order to understand why it is necessary to promote a musical composition, is there any sense from such advertising in the era of Internet development.
The need for promotion on the radio
Radio is still one of the means of effective and easily distributed advertising, despite the high speed of the development of Internet technology. We hear the radio everywhere: on public transport, in shopping malls and other crowded places.
Through radio you can distribute almost any information, if you can find the right program or rubric. This information source covers a fairly wide audience, which explains its effectiveness. But the greatest success on the radio have musical compositions, they are easily remembered and become more popular.
Why is it necessary to promote on the radio? In this way, a music group not only announces itself, but also offers radio listeners to listen to their new track or to remind the existence of old compositions that have lost their relevance. This is similar to the distribution of any other product: only in this situation, it is the music track that speaks about the band, not the other way around. Advertisers usually use special commercials that narrate the product.
In this situation, the advertiser:
Thinks through the concept of the commercial;
emphasizes the main advantages and merits of the product;
Indicates other important facts.
That is, its task – to make sure that the roller stood out against the background of the rest and had some memorable features, that is, had some effectiveness to promote the product. For this reason, creating such a clip, the advertiser has a great responsibility to distribute and understand the created clip, to this end, the voice information is usually supported by catchy or original music, which is sure to attract the potential buyer, and other media effects. And so, in a 15-second clip should fit all the necessary information.
What does the promotion of a musical composition look like?
For the musical track, promotion looks somewhat different. The biggest responsibility lies on the band itself, so the melody, lyrics, arrangement, and sound quality are all important.
The song should be of high quality, so that it can be heard clearly and without unnecessary noise. No one will not promote low-quality songs on the radio, it can bring losses to the radio station, so it is worth taking care of the most clear sound of the track.
It is important to find a good radio station with high popularity, which has a large audience and value it. Only on such a station, you should “shine” your tracks, otherwise, advertising will be only a waste of money. But if you have chosen a good station, but did not take care about the quality of the track’s recording, it will dissolve among other compositions played on the air and will be sifted out like sound garbage.
It is better for the popularity of the band and its track if the song is played at least a few times at the moment of the greatest influx of the target audience. It can also be listened to at other times of the day or night, but at those hours the popularity of the track will not change much because of the small number of listeners.
Next, you have to understand at the time of writing and releasing the song whether or not it will be of interest to the listener. If you like it, it doesn’t mean that everyone else likes the track – everyone has different tastes, so either the theme of the song or its music design should entice something.
Another thing that can ruin everything is the lack of proper sound production. This is what can help your song sound better, to further attract not only the meaning of the lyrics, but also the design itself. The human ear is so constructed that we perceive the music better than the lyrics themselves.
But it’s not enough for an unfamiliar band to just release a track on the radio. It could be heard by millions of listeners, if the radio station’s audience is that great, but that won’t make the band or the track more popular just because someone heard you on the bus, in a mall, or on the street.
What should be done to make this promotion effective?
For such promotion to be highly effective, it’s important that it’s not “word of mouth” that you’re counting on, but real advertising. After all, your music can be heard by many people: your family, friends, acquaintances, maybe friends of acquaintances, etc., when they know for sure that you will perform at the radio station. However, most people unfamiliar to you will not be able to take into account the song you heard, because no one knows the name of your band or the name of the track, and just a couple of memorized words will not raise your reputation.